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Most Effective MOH Submission

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"Most Effective" MOH: How well does this on-hold production enhance the customer experience? What level of desire does this on-hold production create to either learn about the product, buy the product, or respond to other calls to action? How well does this on-hold production provide either educational information, calls to action or a specific offer? How persuasive is this on-hold production? When you think about “Most Effective”, how well does the copy, the vocal performance, the music and if applicable the sound effects support that idea?

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